What is the first impression a customer gets from a sandwich?

The first impression a customer gets from a sandwich is primarily influenced by its presentation. When customers see a sandwich, they instantly form judgments about its appeal based on how it looks—this includes the arrangement of ingredients, color contrast, and overall neatness. A well-presented sandwich can create an enticing visual that suggests freshness and quality, making it more likely for a customer to feel positively about their choice.

While factors like taste, smell, and price do play significant roles in the overall experience, they typically come into play after the visual impression has already been made. Initially, the appearance is what captures attention and can ignite interest in the product, making presentation the key element for that first impression.