Must a brand standard be followed by everyone in every store?

A brand standard is established to ensure consistency and quality across all locations of a business. By following these standards, every store can provide the same level of service, product quality, and customer experience, which reinforces the brand's identity in the marketplace. Adhering to these standards helps to build customer trust and loyalty, as customers have certain expectations when they enter any location of the brand.

In the context of Jimmy John's, maintaining brand standards across all stores allows the company to deliver its promise of fast, fresh sandwiches consistently, regardless of where a customer is. This is crucial for the overall strength and reputation of the brand, as deviations from the standards could lead to varying customer experiences, which might negatively impact perceptions of the brand.

While there may be specific circumstances where some local adaptations are necessary, the fundamental principles of the brand should remain uniform across all locations. This uniformity is vital for operational efficiency and for creating a cohesive brand image.